Learn Analytics in 6 steps using SAS and R

Have you wondered how to get started on a career in Analytics and Data Science? To help you take the first step into the world of Analytics and Data Science, I have brought 15 years of Analytics practise into a ‘learn it yourself’ book.

This book teaches you how to do analytics on business data using two very popular software tools, SAS and R.

  • SAS is a licensed software that is the leader in the sectors which have regulatory supervision (Banking, Clinical Research, Insurance etc.).
  • R is an open-source software that is very popular in the sectors without regulators such as Retail, Technology (including ITES), and BPOs etc.

So irrespective to which industry you belong, this book will provide you with the knowledge and skills you and your managers need to make better decisions, faster. This book is specially relevant if you are working in Banking, Retail, Telecom, Food and Drug research – where both these software are used.

Each chapter in the book has a real-life business problem solved step-by-step. The codes are available in SAS and R. 

A decade ago, business analytics was a little-known career choice. With the drastic dip in data storage costs and the huge increase in data volumes (projected to hit 40 zettabytes in 2020), the CXO and modern manager now need analytics and data science to make informed decisions at every point.

But how can business turn this data into useful information in a reasonably fast turnaround-time? Because only if the information is available to management at the correct time will the business make the correct decisions. For this we need business analytics—loosely described as doing statistics on large volumes of data—to arrive at conclusions and models that will aid business decision making.

This book teaches you how to solve problems and execute projects in analytics through the DCOVA and I (Define, Collect, Organize, Visualize, Analyse, and Insights) process.  In this era of many formats of data and myriad problems that can come up, the Data Scientist need to know the process of problem solving – which will work each time.

You no longer need to choose between the two most popular software tools. This book puts the best of both worlds—SAS and R—at your fingertips to solve a myriad of problems, whether relating to finance, web usage, product development and other business discipline.

Take your first step into the world of Analytics and Data Science with confidence. The book is available on Amazon.com . The link is  https://www.amazon.com/Learn-Business-Analytics-Steps-Using/dp/1484210026

Feel free to write to me at subhashini@indiadecisionmanagement.com


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