Benefits of creating a Storyboard for Analytics Projects

Storyboards are graphics , generally a series of illustrations or images, much like a comic book. It enables us to understand how the story or situation will unfold.

The idea of storyboarding, was developed at the Walt Disney studio during the early 1930s. An animator with the Walt Disney Studios by the name of Webb Smith came up with the idea of drawing scenes on separate sheets of paper and pinning them up on a bulletin board to tell a story. This concept had evolved from comic book like story sketches . It has become the first draft of movies . Thus, a film storyboard is essentially a large comic book of the film, which helps the film directors and sponsors to visualise and take decisions on the movie. In theatre, a storyboard is frequently used to understand layout of scenes. In business, storyboards are used for planning advertising campaigns, proposals, business presentations with an intent to convince people to take actions. It is a good way to create the business case and is often the stage before the prototype of a technology is created. read more

My 3 key learning in Data Science and BigData

Happy New Year 2016, folks!!
As 2016 sets in, the Analytics domain is in the limelight and Data Scientists are in huge demand. The maturity levels of the market has increased and the emergence of set processes and structured teams has become the norm.
In the Data Science world, the buzz word remains BigData and any Analytics professional worth his salt is keen to understand this domain. I am putting down 3 key points that I have understood.
1. BigData is all around us: – Earlier all documents, images and video / audio files generated in business were stored in physical form in storage units … boxes, vaults etc. Today, most of it is digitized and stored. All government records, business data, application forms with photo and customer / employee documentation, security camera footage … everything is being digitized for easier storage and fast access. read more

NBFCs and Banking License – one of the most interesting events in 2014 !! Part 1 :-Banks , NBFCs and RBI

The Banking Domain is a complex one. India has 88 scheduled commercial banks (SCBs). Of this there are 27 public sector banks (with the Government of India holding a stake), 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges) and 38 foreign banks. They have a combined network of over 53,000 branches and 17,000 ATMs. read more

Credit Card Basics – Common Types of Credit Cards

I am often asked to lecture on credit card analytics. Invariably, it becomes difficult to figure out where to start this talk. If I spend time on common lingo used, I lose out on time to focus on the analytics . But then , without understanding the lingo it is impossible to do the analytics !! This is primarily because credit cards are the most complicated retail lending product. read more